IDEAS THAT INSPIRE: FROM POLITICS TO PURPOSE

REBUILD.REBRAND.RE-ENGAGE


REBUILD

  • REIMAGINE AND RESTRUCTURE PROCESSES:

    • Encourage the Unity Commission to retire the outdated and tainted superdelegate concept and create new opportunities for recognition and leadership of elected officials and veterans of the Party. 

    • Work with states to end caucuses in our presidential nominating process and stop disenfranchising the elderly, disabled, shift workers, single parents, and others.

    • Streamline and refine DNC meetings, State Party meetings, and local meetings to best utilize technology and ensure accessibility. 

 

  • TRANSFORM TRANSPARENCY, ACCOUNTABILITY & ACCESS:

    • Fully disclose information about how to become a Party leader: promote info online and offline and make it easily understood, readily available and accessible to all.

    • Openly delineate the specific roles and responsibilities of our local, state, and national Party leaders to help emerging leaders target their dreams.  

 

  • 360° STRATEGY: The 50 State Strategy developed over a decade ago won't cut it in this unprecedented political reality. To connect with Americans of every hue, gender, generation, zip code and background:

    • STATE PARTNERSHIP PROGRAM: Allocate $10,000 per month to each state party with the requirement that the state party publish staff and contracting diversity data and conduct yearly diversity trainings and are ADA compliant.

    • STATE PARTY INNOVATION HUBS: Invest $100,000 in each state party exclusively dedicated to innovation hubs that incubate the best ideas and talent and allow them to embrace and champion the concepts of experimentation and disruption.

    • OPERATION INDIGO: Invest $5 million annually in states where our base is rapidly expanding; like Arizona, Georgia and Texas

    • RURAL RESURGENCE: Reconnect and rebuild bridges of trust by recruiting staff from rural communities, significantly increasing investment in smaller media markets and re-engaging on talk radio.

    • GET-STUFF-DONE-GRANTS: Provide general operating grants of $25,000-$100,000 to state and local party offices for training, technology, staff, rural engagement, and electoral efforts. Requirements for funding will include metrics to evaluate the effectiveness of programs and an agreement that the office publish staff and contracting diversity data, conduct yearly diversity trainings, and are ADA compliant. 

 

  • REVOLUTIONIZE FUNDRAISING:

    • Transform donor participation, so a majority of funds come from grassroots fundraising.

    • Allow donors to invest in specific projects so they can see the impact of their investments. 

    • Revamp digital fundraising campaigns to improve engagement and retention: Stop flooding inboxes with dire and desperate messages.

 

  • PROJECT 50/50:

    • Locate a minimum of 50% of staff and consultants outside of D.C.

    • Set goal of at least 50% of staff and consultants to be women or women owned businesses.

    • Set goal of at least 50% of staff and consultants to be people of color/minority owned businesses.

 

  • BUDGET REFORM TO REFLECT THE NEW AMERICAN MAJORITY:

    • Millennial engagement budget:

      • $40 million in 2017, $60 million in 2018, $75 million in 2019 & $100 million in 2020.

      • Fund three positions for COLLEGE DEMOCRATS OF AMERICA  and YOUNG DEMOCRATS OF AMERICA: Executive Director, Communications Director, and Organizing Director.

      • Allocate at least $1 million each annually to College Democrats and Young Democrats.

 

  • REVITALIZE DNC TRAINING INSTITUTE

    • The Democratic Party has forgotten how to organize. We will work with labor allies to train our trainers and then deploy our trainers out of DC and into the field to host trainings in every state. 

    • Develop an intensive media training program to train an army of messengers to reconnect our values with voters, starting with the 30,000 Democratic City Council Members we already have fighting on the front lines in communities. Ensure we have a chorus of diverse voices at the mic, podium and in front of the camera.

    • Acquire Democratic GAIN, a national grassroots training and political placement program critical to building infrastructure for the progressive movement through mentorships, career counseling, and job banks.

 

  • ENDOWMENT FOR DEMOCRATIC PARTY INTERNSHIPS & FELLOWSHIPS

    • Paid internships for the DNC, state parties, and county parties with a goal of recruiting, training and retaining diverse talent committed to work locally. 

    • Locate Fellows in battleground and emerging Democratic states. Fellowships will be named after leading Democratic icons as decided by DNC Members.

 

REBRAND

  • HONOR THE DEMOCRATIC FAMILY

    • Celebrate innovation, best practices, community engagement, social media prowess and more with iDem Awards: $5,000 financial awards and national and local media visibility.

 

  • LAUNCH A KEEPING UP WITH THE DEMOCRATS CHALLENGE

    • We need to use culture to produce a series of national creative competitions - film, music, photography, spoken word - that challenge creative leaders to tell our story more authentically and compellingly. Unleash the creative community to better express what the Democratic Party platform stands for.

 

  • BRING DEMOCRATS.ORG AND STATE PARTY WEBSITES INTO THE 21st CENTURY - SERIOUSLY Y’ALL

    • Create a two-way conversation with Democratic institutions and rank and file Democrats.

    • Incorporate engagement tools on Democrats.org and State Party websites that allow democrats and progressives to connect and conspire, build community, message, share, celebrate, and troubleshoot.

    • Feature engaging videos and add 24/7 Chat capability.

    • Highlight voter registration as prominently as the donate button on home pages.


 

RE-ENGAGE

 

  • #THERESISTANCE WAR ROOM:

    • The resistance to President Trump’s policies is happening at lightening speed and moving massive numbers of people from online engagement to direct action. Under my leadership as DNC Chair we would be engaged in daily, weekly, and monthly rapid response organizing and messaging calls with state and local leaders to connect them to the rapidly growing resistance movement. 

 

  • VOTE 2020: A TURNOUT MOONSHOT

    • We can no longer accept the constraints of what has always been, we will devote massive resources and energy to achieving a moonshot goal of 80% voter turnout by 2020.

    • Starting with 2017 races, we will launch voter turnout pilot programs in local elections and experiment, learn and refine our turnout efforts so that we are primed for success by 2020.

    • We also need to set a moonshot goal of gender parity in elective office. At the current rates of progress political parity will not be reached until 2080. That is unacceptable. I'm determined to see gender parity in elected office in my lifetime. With more than 13,000 women signing up to run for office since November, let's shoot for 2030.  To get there, at every level of our party, women will need to be recruited, welcomed, trained, mentored and celebrated.

 

  • SHIFT BATTLEFIELD FROM VOTER SUPPRESSION TO VOTER EXPANSION:

    • Collaborate with elected officials and allies to advance new state and federal legislation that champions universal voter registration and online voting. Launch a national public education campaign about voting rights starting in 2017.

  

  • PRECINCT “PEACE CORPS”

    • Provide resources to local parties to prioritize and support everyday experiential engagement: recruit and train volunteers for non-political community initiatives, including staffing soup kitchens, organizing neighborhood clean-ups and clothing drives, delivering meals to elderly neighbors, shoveling snow, hosting block parties among others.

    • Link up with and learn from proven mechanisms, such as organized labor and ongoing resistance efforts.